Social media is a great place to engage with your followers. We offer ten ways to increase your engagement and appeal to the masses.
1. Add emojis
Emojis are emotions that help people understand a message’s tone or expression, and they’re used in designs, development, and advertising too! They also make it easier for people to respond when you use hashtags that have been trending lately with just one emoji!
2. Stop using hashtags
Hashtags can be useful for branding and connection, but using irrelevant hashtags can do more harm than good. If you want to engage with a large amount of people, it’s best not to hijack the conversation by using irrelevant hashtags.
3. Use humor on your posts
Sources have shown that Internet users respond more favorably when companies provide humorous content. Humorous posts get more views, shares and likes. Not only are they much more likely to be shared than a regular post, but they’re also likely to stay shared longer than non-humorous content!
4. Use emojis in posts and comments
Emojis are a great way to add humor and spice up your content, as well as increase engagement. Add an emoji to your next post or comment instead of using verbal recognition words like “lol” or “ha ha”! Use the data to understand that there are many types of sentiments you can convey with emojis.
5. Tap into trends
Memes have become a common way for businesses to engage with their followers on social media. By using popular memes, brands can tap into the audience’s emotion and humor, ultimately making them more memorable! If you’re going to do this, make sure you use relevant memes or else it will come off as inauthentic.
6. Use contests or giveaways to increase engagement
If you have a blog or site with a community, chances are someone has been asking you for help with something. Whether it’s product assistance, giveaway suggestions, or general R&D advice; a contest is your best bet to get the word out and increase engagement.
7. Be on time!
Posting when people expect it is a great way for your blog or social media channel to rise in reputation and likeability among followers. If you’re good at keeping people’s attention, you should look into scheduling your posts at the same time each day or week.
8. Engage with your followers
People like to be engaged with what they are consuming (80% of consumers view social media content as an endorsement of their purchase decisions)! Engaging with your follower base gives them a chance to interact with you, how they would like to interact. You can ask them questions and listen to their feedback on products, ideas, or opinions on the industry.
9. Make your posts public
Having private posts favors the interactivity of followers, but you can use the public setting to your advantage as well. If you’re looking for a larger audience, consider setting your posts to the public and see how others react.
10. Customize your site or app
If you have a blog, it’s best not to just post on Facebook or Twitter every time something new is published. Make your site or app an experience. Customize the look, feel and style of the site or app to make it more appealing and appealing to followers.